Press Release

Life OK in association with Ekta Kapoor announces ‘Kalash’

10 March 2015

National, March 10, 2015:  Balaji Telefilms and Life OK join hands once again to bring a new show titled ‘Kalash’. The show is about a small town girl’s immense faith and belief in Goddess Maa Ambe and that Maa will protect her from the evil forces. Her firm belief in Maa Ambe gives her the strength to face challenges that comes her way thus making her resilient and powerful. The show depicts the fact that where on one side women are worshipped as deities, on the other, they are mistreated.

With the story unfolding, it will bring in unexpected twists and turns adding to the drama of the Ekta Kapoor show.  The show features Aparna Dixit (Devika) and Krip Kapur Suri (Ravi) in lead roles.  Kalash will air at 8.30 pm time slot starting March 23.

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Overnights: ‘Yeh Hai Mohabbatein’ boosts 23:00 slot

‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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