Press Release

Life OK’s Shapath series ‘Super Cops V/s Super Villains’ on a high

4 September 2013

?Life OK’s Shapath series ‘Super Cops V/s Super Villains’ has recorded a new high in viewership. The supernatural series that airs on weekends has pushed past the competition with an upsurge in TVTs starting Week 31. Being the only fiction show on the weekend in the 9 PM primetime slot, the show is now proving to be tough competition to the other talent based reality shows in the same time slot.

The computer graphics heavy series that focuses on a new super villain every weekend has provided the extra push to Life OK to climb the success charts.

Commenting on the growth trajectory for Shapath, Pratik Seal, Marketing Head, Life OK, said, “We are extremely happy that the Shapath series of ‘Super Cops Vs Super Villains’ has been widely appreciated by our audiences and the current ratings are a measure of its success. The series has carved a niche for itself, especially considering the presence of Bollywood celebrities on competing shows. It is a good option for those who do not want to watch reality based shows.”

Moving on from its first season names ‘Hum ne li hai Shapath’, a crime investigation series, to ‘Shapath Super cops vs Super villains’, a supernatural series, the show has received wider acceptance since the revamp. The fiction series has made a distinctive mark for itself amongst the competitive star-studded reality shows. The weekend series airs every Saturday and Sunday at 9 PM.

Source: Bestmediainfo.com

Show me everything from anytime

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Imagine more
Id: 6714