Press Release

Life OK’s Shapath series ‘Super Cops V/s Super Villains’ on a high

4 September 2013

?Life OK’s Shapath series ‘Super Cops V/s Super Villains’ has recorded a new high in viewership. The supernatural series that airs on weekends has pushed past the competition with an upsurge in TVTs starting Week 31. Being the only fiction show on the weekend in the 9 PM primetime slot, the show is now proving to be tough competition to the other talent based reality shows in the same time slot.

The computer graphics heavy series that focuses on a new super villain every weekend has provided the extra push to Life OK to climb the success charts.

Commenting on the growth trajectory for Shapath, Pratik Seal, Marketing Head, Life OK, said, “We are extremely happy that the Shapath series of ‘Super Cops Vs Super Villains’ has been widely appreciated by our audiences and the current ratings are a measure of its success. The series has carved a niche for itself, especially considering the presence of Bollywood celebrities on competing shows. It is a good option for those who do not want to watch reality based shows.”

Moving on from its first season names ‘Hum ne li hai Shapath’, a crime investigation series, to ‘Shapath Super cops vs Super villains’, a supernatural series, the show has received wider acceptance since the revamp. The fiction series has made a distinctive mark for itself amongst the competitive star-studded reality shows. The weekend series airs every Saturday and Sunday at 9 PM.

Source: Bestmediainfo.com

Show me everything from anytime

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

Indian mythology serials still a hit on TV

Star India and Zee TV say the focus on making the stories relevant to today's generation has led to the success. "Vyasa wrote the Mahabharat after the Vedas, to convey the same message as the Vedas but through a story," says Star India's programming head Danish Khan.

Imagine more
Id: 6714