Press Release

Mallika Sherawat's 'Bachelorette India' premieres in the UAE

25 October 2013

?Known for wearing her heart on her sleeve, Bollywood’s sexy siren, Mallika Sherawat, is definitely not shying away from making headlines in Life OK’s 'The Bachelorette India – Mere Khayalon ki Mallika'.

When it comes to choosing the right man for herself, Mallika is leaving no stone unturned.

After choosing the 30 most desirable men from over 127,000 entries, she is taking the television world by storm as the reality TV series which premiers in Dubai on Life OK channel available on OSN Pehla , on October 21, from Monday to Friday at 9:30pm.

Speaking at the launch of the reality dating series, Mallika Sherawat said, “I’ve finally met my suitors. All of whom are willing to move the moon and the stars for me. All I’m looking for is honesty, integrity and genuine affection, and of course, a good sense of humor.

These dashing men have declared a war of love to impress me. They might not all be affluent, but they should be surely successful in their own right. More importantly, they are willing to accept me for who I am. Ultimately, it’s a battle that will separate the men from the boys.” 

Commenting on the launch of the new show, Mr. Sumo Dutta, Country Head for STAR Middle East, Pakistan and Africa, said, “Innovation in TV content has been the cornerstone of STAR’s strategy.

With the aim of expanding our viewership, Life Ok presents a new show – The Bachelorette India. Bringing this format to South Asian viewers, where diverse cultures exist, was only a natural choice. With this new reality TV show, we look forward to growing our relationship with viewers.”

Bringing to life some of the best and worst tales of Love, the series showcases Rohit Roy as not just a host but also as Mallika’s confidante in her journey.

The Bachelorette India – Mere Khayalon ki Mallika opens at the majestic City Palace, Udaipur. Lit by over 5000 candles, the heritage structure comes to life as Mallika starts her rendezvous with her 30 suitors.

Anu Malik has composed the title track, sung by none other than his daughter Anmol Malik.

Legendary choreographer Saroj Khan has instructed the lovely jalebi bai for a special dance sequence while film maker Govind Menon will be a guide to Mallika, on this journey to find her soul mate.

Join Mallika Sherawat in her search for the perfect Love Story on The Bachelorette India – Mere Khayalon ki Mallika premiering on Oct 21 on Life OK Middle East, available on OSN Pehla.

Source: Emirates247.com

Show me everything from anytime

High hopes for ‘Satyamev Jayate 2’

With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Imagine more
Id: 6112