Press Release

Overnights: Star Plus leads despite fall in ratings

3 March 2014

'Saathiya' tops last night's ratings

Star Plus continued to dominate the UK Asian TV ratings last night but with much smaller numbers tuning into the six-day prime-time fictions.

According to exclusive data obtained by BizAsia, ‘Saathiya’ was the top show with 119,800 viewers at 19:00 – peaking at 153,500 viewers. Next were ‘Meri Bhabhi’ and ‘Mahabharat’ both with 97,700 viewers. Third was ‘Veera’ with 94,200 viewers.

One of the channel’s much loved shows ‘Saraswatichandra’ at 19:30 delivered the worst ever ratings last night with just 59,500 viewers tuning in at 19:30. Over the last three days, ratings for this show have been dwindling – a sign that the current track post Saras-Kumud marriage is not being appreciated by viewers.

On Colors, ‘Comedy Nights With Kapil’ was the top rated show on the channel with 87,000 viewers – peaking at 112,600 viewers, ‘India’s Got Talent’ was next with 81,400 viewers.

On Rishtey, discussion show ‘Aamne Saamne’ at 21:30 rated well with 48,700 viewers. Pakistani drama ‘Mera Naseeb’ mustered in 13,200 viewers.

On Star Life Ok, ‘Savdhaan India’ drew 17,900 viewers at 22:00. The first weekend match of the Asia Cup between Bangladesh and Afghanistan did average with 14,700 viewers tuning in & peaking at 26,700 viewers.

Above data is an overnight rating – and may change slightly after consolidated figures become available in seven days from BARB.

Source: Media247.co.uk

Show me everything from anytime

STAR WORLD TO AIR VALENTINE SPECIAL ‘MELISSA & JOEY’ MARATHON

For viewers looking forward to 14TH February, Star World brings to you the ultimate Valentine's Day treat.

Mad in India: STAR's answer to Comedy Nights

Ashish Golwalkar, programming head, non-fiction, Star Plus, says, "If the content is strong, people really don't care about anything else as long as you are making them laugh. People keep drawing comparisons and we are aware of it. But, if you look at 'Mad in India' closely, it is a very different show. It will talk about day-to-day problems that we face but will have a funny take on all of them. It's not a satire, not a political comment, not a show taking digs on people, it's a show for, by an

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Imagine more
Id: 5629