Press Release

Priyanka Chopra stands up for women safety on Life OK’s Savdhaan India

29 August 2013

Fighting for women safety and raising an alarm on the growing crime rates in Mumbai is none other than the very popular Bollywood actress Priyanka Chopra as she hosts an episode of Life OK’s popular crime docu drama, Savdhaan India – Mumbai Fights Back. The show hosted by Atul Kulkarni focuses on specific crime cases from Mumbai.

But wait, there is more! The Bollywood diva will share TV space with her Zanjeer co-star Ram Charan Teja. The particular case revolves around a woman’s body being found in an unidentified suitcase. The woman centric episode will feature Priyanka Chopra and Ram Charan Teja motivating the audiences and asking the audiences to be more vigilant.

A thrilled Priyanka says, “I absolutely love Savdhaan India for the content and the nature of the show. I am really happy to be able to be a part of the show and contribute whatever little I can to the society.”

The episode goes on air on 1st September at 8 PM only on Life OK.

Source: Daily.bhaskar.com  

Show me everything from anytime

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Imagine more
Id: 6530