"The social contract between media and society must be defined more sharply": Uday Shankar

Sanjay Gupta, Chief Operating Officer of Star India, "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience.''

Uday Shankar, chief executive of STAR India said, “We already have rights of many key cricket tournaments for this platform. The one thing missing was IPL, the third largest cricket property in the world.”

Life OK general manager Ajit Thakur remarked that the initiative would engage all stakeholders to find probable solutions to conserve the river.