Media can be the country's key engine of growth: Sanjay Gupta, COO, Star India

‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK

Afaqs! Reporter talks to Kevin Vaz

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”