Satyamev Jayate has continued its momentum into week 2. The show has delivered a reach of 27.8 crore people with the first two episodes. According to TAM data for Week 20, Satyamev Jayate rated a 4.4 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.7 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 AM across nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).
The combined viewership over the first two weeks crossed 8.2 crore as per the TAM universe (Original + repeat airings). This figure when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 27.8 crore viewers in India since its launch. This is an indication that the Sunday morning slot has been galvanised as a reach aggregator.
The show has also generated a strong online buzz. The pre-launch campaign on digital reached out to a record 73 per cent of the online audience in India at about 8.2 crore people. It has reached out to 75 per cent of the Twitter audience and has generated a record 16 crore impressions on Twitter since launch. The show has trended over the last three weeks with each topic catching the attention of the online audience. On Facebook the show has reached out to 1.4 crore users and is well on its way to reaching a million fans. This will be a record for any show on Indian television. The show has also had more than 1.1 crore hits on YouTube with a massive 97 per cent like rate. It has received over 2 million votes of support and over 1 crore has been received as donations for the first two episodes.
Sanjay Gupta, COO, Star India,said, “It is very heartening to see the continued solid performance of Satyamev Jayate in its second week. It’s a testimony to the strength of the concept and the way the content has touched people all over the country. The show has generated a historic reach at 27.8 crore Indians over the last two weeks and has generated unprecedented buzz and impact. However beyond the numbers, what is truly historic is the story and narrative of change sparked by the show.”
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