Press Release

'Satyamev Jayate' grows more popular than Aamir

14 May 2012

Bollywood star Aamir Khan's teleshow "Satyamev Jayate", where he deals with sensitive social issues backed by statistics, has surpassed his own popularity, indicates a survey on online Google searches.

The first episode of "Satyamev Jayate" was aired May 6 on Star Plus. Its concept was kept under wraps till then, but now it has become a winner thanks to issues like female foeticide and child sex abuse, and the way Aamir conducts the show.

According to Google India, the country's netizens are searching more for the show as compared to online hits for Aamir Khan.

In a search through Google Insights, a service to find out about trending issues, it has been found that between the keywords "Satyamev Jayate" and 'Aamir Khan', the show is said to have attracted more people over the past seven days.

As per available data, the show's popularity seems to be capturing Madhya Pradesh the most as it is driving the most number of searches. Rajasthan is next on the list, and Gujarat takes the third spot.

Also, popular search keywords related to the search are "Satyamev Jayate Download" and "Satyamev Jayate song".

Source: IBN Live

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Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

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