Press Release

'Satyamev Jayate' to touch India’s heart

20 May 2012

Star India's and Aamir Khan's much awaited show, Satyamev Jayate, was launched on May 6 in the 11am Sunday slot. The show was shrouded in mystery even after a teaser press conference and launch promos, and it was finally launched and telecast across nine channels including Doordarshan - a first-of-its-kind experiment. Also, it was dubbed in three southern languages. Now, with the first ratings of the show coming out, it's time to analyse whether the show has managed to really touch India's heart. After the first two episodes, which focused on female foeticide and child sexual abuse, there has been impact, says the channel. "The Madhya Pradesh government terminated the licences of 64 maternity clinics in Bhopal, while in Rajasthan, the licences of five sonography clinics in Jaipur were suspended. The Rajasthan Chief Justice has also okayed the setting up of a fastrack court for settling the sting operation cases showcased in the first episode, which recorded an overall 4.1 Television Rating (TVR)," says an official from the channel. "The second episode too has had similar impact, with victims of child sexual abuse coming out on public forums like radios and the online media, to talk about the exploitation they faced. The NGO Childline has got thousands of calls from people reaching out to them," adds the official. With the way it's progressing, it seems that the show is choosing topics carefully, picking hard-hitting issues which affect people's lives. While it remains to be seen whether the show will be able to sustain the emotions it has generated, the first two episodes did dominate the social media space immediately after their telecast.

Source: Times of India

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