In week 12 (15-21 March, 2015), Star Plus, Colors and Zee TV made good rating gains, according to data sourced from TAM subscribers. exchange4media takes a look at the show’s that contribute to increase or decrease in the channels ratings during the week.
Star Plus saw ratings increase to 624 million GVTs from 592 million GVTs in week 11. Most of the shows saw a marginal increase in their ratings during the week. However, the big difference in the ratings for the channel came from the Star GIMA (Global Indian Music Academy) Awards 2015 which was screened on Sunday, March 15, 2015 at 3 pm brought in ratings of 2.9 TVTs. Another show which saw a large increase was Tere Shehar Mein which increased to 3.3 TVTs this week from 2.5 TVTs last week. Yeh Hai Mohabbatein, Nisha Aur Uske Cousins, Yeh Rishta Kya Kehlata Hai and Master Chef increased to 8.9, 4.1, 7.8 and 3.8 TVTs respectively in week 12 from 8.9, 4.1, 7.8 and 3.8 TVTs in week 11 respectively. However, there were some shows that saw a decline such as Veera, Iss Pyaar Ko Kya Naam Du, Suhani Si Ek Ladki, Saath Nibhana
Saathiya and Diya Aur Baati Hum which declined to 2.6, 2.3, 5.2 and 8.2 this week from 2.7, 2.4, 5.4 and 8.3 TVTs last week.
Colors rose to 457 million GVTs in week 12 from 428 million GVTS in week 11. The biggest increase during the week was seen on the show Comedy Nights with Kapil which saw large rise to 7.0 TVTs in week 12 from 5.8 TVTs in week 11. While all the other shows on the channel saw an increase in their ratings. This included shows such as Shastri Sisters, Sasural Simar Ka, Balika Vadhu, Udaan, Ashoka Samrat, Swaragini, Meri Ashiqui and Uttaran rose to 2.3, 8.3, 5.7, 6.3, 5.8, 5.0, 5.2 and 2.5 TVTs in week 12 from 2.2, 8.1, 5.3, 5.7, 5.5, 4.6, 5.1 and 2.3 TVTs in week 11 respectively. However, Khatron Ke Khiladi saw a large decline during the week as it feel to 4.5 TVTs from 5.4 TVTs last week. Farah Ki Daawat too declined this week to 2.2 TVTs from 2.8 TVTs last week.
Zee TV saw a good spike in ratings with 394 million GVTs in week 12 from 307 million GVTs in week 11. Many shows on the channel saw a marginal increase in their ratings this week. Shows such as Kumkum Bhagya, Satrangi Sasural, Doli Armano Ki and Saregamapa Lil Champs increased to 10.2, 5.0, 4.3 and 4.2 TVTs in week 12 from 10.1, 4.8, 4.2 and 3.9 TVTs in week 11 respectively. Newly launched show Maharakshak Devi saw a marginal decline in its second week to 1.4 from 1.6 last week. However, shows such as Service Wali Bahu, Bandhan, Hello Pratibha, Jodha Akbar, Jamai Raja, Qubool Hai and Neeli Chhatri Wale declined to 1.0, 1.5, 1.7, 5.3, 6.7 and 3.7 TVTs in week 12 from 1.4, 2.0, 1.9, 5.5, 7.0, 5.7 and 4.2 TVTs in week 11 respectively.
Life OK suffered marginally with 302 million GVTS in week 12 from 307 million GVTs in week 11.Some of the shows saw a small decline in its ratings. Shows such as Mahakumbh and Shapath declined to 1.5 and 1.8 TVTs this week from 1.6 and 2.6 TVTs respectively. Newly launched show Dreamgirl in its second increased its ratings to 1.1 TVTs from 0.9 TVTs last week. Other shows such as Comedy Classes and Savdhan India increased to 2.7 and 2.6 TVTs this week from 2.6 and 2.5 TVTs last week respectively.
SAB TV fell to 275 million GVTs in week 12 from 288 million GVTs in week 11. Many of the show on the channel saw a marginal decline in their ratings. This included Chidiya Ghar, Badi Door se Aaye Hai, Yum Hain Hum and Peterson Hill declined to 2.6, 2.1, 1.7 and 0.9 TVTs this week from 3.1, 2.3, 1.9 and 1.0 TVTs last week respectively. Newly launched show Betaal Aur Sinhasan Battisi in its second week declined to 0.9 TVTs from 1.3 TVTs last week. The only show that saw an incline on the channel during the week was Tarak Mehta Ka Ooltah Chashma increased to 5.7 TVTs from 5.2 TVTs last week.
Sony TV also declined to 201 million GVTs from 221 million GVTs in week 11. A large majority of shows saw a decline in week 12. Tum Eise Hi Rehana, Muh Boli Shaadi, Itna Karo Na Mujhe Pyaar, CID, Adaalat, Crime Patrol and Aahat declined to 0.5, 0.4, 1.4, 3.3, 1.6, 2.3 and 1.7 TVTs from 0.7, 0.5, 2.1, 3.8, 1.7, 2.8 and 1.9 TVTs in week 11. The rest few shows saw their ratings stay the same.