Press Release

Star India acquires Asia Cup global media rights till 2023

23 December 2015

Strengthening its cricket portfolio, Star India has acquired the global media rights of Asia Cup for a period of eight years, running from 2016 to 2023. The events, which are included under this agreement are as follows: Asia Cup, Women's Asia Cup, Emerging Asia Cup and U19 Asia Cup to be held from 2016 - 2023. The Asian Cricket Council (ACC) took the decision to award the rights to Star India at its meeting held on 20 December, 2015 in Singapore. ACC president Sidath Weetimuny said that the value offered by Star India for the eight year rights was significantly higher than any of ACC’s previous commercial contracts. “It will provide much needed funds for the development of game in Asia,” he said. “ACC is delighted to have the Star India as media partner to the next cycle of ACC. Star has an undisputed reputation as a sports broadcaster and will guarantee increased promotion and marketing of the ACC events globally,” he added.

Source: Indiantelevision.com

Print
Show me everything from anytime
Press Release

Get set for a gastronomical trip with Vikas Khanna on 'Twist of Taste'

FOX International Channels vice president, marketing Debarpita Banerjee says, “Food is a popular subject, a popular topic, and we plan to maximise the topic’s already wise reach with the new season of Twist of Taste, which itself is a flagship show for FOX Traveller. The audiences have loved the concept and we are excited to partner with Vikas Khanna in the third season of the show. ‘Twist of Taste: Coastal Curries’ reiterates our promise to bring more exciting and quality local content to the I

Press Release

Race against time

Sanjay Gupta, chief operating officer (COO) of Star India said that October 2014 is a realistic deadline for BARC. But the issue of the guidelines was another problem altogether. “What an ideal measurement system ought to be – this subject has been in discussion in the country for more than three years. It began with the Amit Mitra committee report in 2010. To my mind, as a system and as an industry, we have chosen not to act on it. I do believe that the existing television system is not compreh

Press Release

Star India committed to investing over Rs. 1500 crore in the sport of Hockey over the next 8 years

Nitin Kukreja, Head of Sports Business, Star India, said, “Our aim is to transform the sporting landscape and imbibe a culture of multiple sports in India. Sports broadcasters in India have traditionally invested only in Cricket but shied away from committing such heavy investments in other games. We are putting money where our mouth is. We believe Hockey has potential for growth but needs certain key ingredients to come together. We believe that a vibrant local league, international events in I

1
423 424 425
629
Imagine more
Id: 7227