Press Release

Star India bags 20 metals at the ABBYs

11 April 2016

The Star India Network had a rich haul of 20 metals at the prestigious ABBY Awards held at India’s advertising, media and marketing convention, the Goa Adfest 2016. The ABBYs recognized the excellence of Star India network’s campaigns by awarding 13 metals in the Broadcaster category alone, with another 4 in Creative and 3 more in the Media categories.

Star Sports’ memorable "Mauka Mauka" campaign for the ICC Cricket World Cup 2015, which became a nationally trending conversation piece, won Gold in the Broadcaster category group. The network bagged a total of 6 silvers (3 in Media, 2 in Broadcaster and 1 in Creative categories) with “Mauka Mauka” winning three silvers for Best Use of Digital as a Medium; Best Use of Social Media and for Integrated Advertising, and Siya Ke Raam - Dhanush Yatra of Star Plus winning a silver for Best Use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD's Select Sundays Nostalgia and the Book Adaptations campaigns winning a Silver each for Best Movie Promo by a TV Channel (Broadcaster).
Another 13 metals (bronze) across Broadcaster (10) and Creative (3) completed the impressive medal tally for the network, which won the highest number of metals amongst all broadcasters in the fray.
The list of winners:
Sr. No.
Metal
Channel
Entry Name
Category Name
Category Group Name
1
Gold
Star Sports
Mauka Mauka - ICC Cricket World Cup 2015
Best TV Sports Channel Programme Promo
Broadcaster
2
Silver
Star Sports
Mauka Mauka - ICC Cricket World Cup 2015
Best Use of Digital as a Medium
Media
3
Silver
Star Sports
Mauka Mauka - ICC Cricket World Cup 2015
Best Use of Social Media
Media
4
Silver
Star Plus
Siya Ke Ram - Dhanush Yatra
Best Use of Special Events & Stunts/Live Advertising
Media
5
Silver
Star Movies Select HD
Select Sundays Nostalgia
Best Movie Promo by a TV Channel
Broadcaster
6
Silver
Star Movies Select HD
Book Adaptations
Best Movie Promo by a TV Channel
Broadcaster
7
Silver
Star Sports
Mauka Mauka - ICC Cricket World Cup 2015
Integrated Advertising
Creative
8
Bronze
Star Movies Select HD
Star Movies Select HD Launch
Best Launch of a TV Channel
Broadcaster
9
Bronze
Star World
Quantico
Best Launch of a TV Programme Using Multimedia
Broadcaster
10
Bronze
Star Movies
Oscars - Dentist
Best TV Reality Show Promo
Broadcaster
11
Bronze
Star Movies
Oscars - Kitchen
Best TV Reality Show Promo
Broadcaster
12
Bronze
Star World
Masterchef @ 9 - Clock
Best TV Reality Show Promo
Broadcaster
13
Bronze
Star Sports
Hero Indian Super League
Best TV Sports Channel Programme Promo
Broadcaster
14
Bronze
Channel V
Mastaangi
Best TV Fiction Promo
Broadcaster
15
Bronze
Hotstar
Is Pyaar Ko Kya Naam Doon - Ek Jashn
Best TV Fiction Promo
Broadcaster
16
Bronze
Star Plus
Aaj Ki Raat Hai Zindagi
Best Original Music Promo for a TV Program
Broadcaster
17
Bronze
Star Plus
Aaj Ki Raat Hai Zindagi
Best TV Program for Cause Related Marketing
Broadcaster
18
Bronze
Star World
The Quantico Times
Public Relations: Media & Publications
Creative
19
Bronze
Star World
Masterchef Australia - Serving up a Gastronomical Delight
Public Relations: Events & Experiential PR
Creative
20
Bronze
Star Jalsha
Packets of Change
Brand Activation - Corporate
Creative
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Media Statement

Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

Media Statement

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