?The annual Pitch Madison Media Advertising Outlook (PMMAO) hosted by the exchange4media group will see the release of the special report by Madison Media analyzing the advertising spends of 2013 and the future projections for 2014 in March. Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”. This is the 10thedition of the Pitch Madison Report that advertisers wait for every year.
Uday started his career as a Journalist with the Times group. Due to his specialisation in environmental issues he was appointed the Associate director for Centre for Science and Environment. Prior to joining Star India in 2007, Uday served as CEO and Editor for Media Content & Communication Services (MCCS), an ABP group company that operates popular Hindi, Bengali and Marathi news channels. He was instrumental in establishing Sahara TV’s news operations, and as the Editor for the TV Today group, he headed the launch of English and Hindi news channels.
His deep understanding of media operations and rich experience in the Industry led the transformation of Star India from a leading national broadcaster to an integrated media house with presence in different verticals ranging from film production to cable to DTH services to home-shopping and also regional broadcasting.