India’s biggest broadcaster, Star India, has announced the launch date of its much awaited free to air (FTA) Hindi Movies channel, Star Utsav Movies, which will be an exclusive offering for the Rural Market.
India’s biggest broadcaster, Star India, has announced the launch date of its much awaited free to air (FTA) Hindi Movies channel, Star Utsav Movies, which will be an exclusive offering for the Rural Market.
With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.
Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."
Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."