Press Release

Star India set to launch new English GEC, Star World Premiere HD

24 September 2013

After the Times Television Network launched its romantic comedy English movie channel Romedy Now, it is now time for Star India to make a new offering in the the English entertainment space with Star World Premier HD, launching on 24 September.

The new channel will be available only on Tata Sky HD as of now. It will air 26 new and returning shows across four leading television studios including American Broadcasting Company, Fox Broadcasting Company, CBS and NBC. The viewers will now be able to see the latest episodes of these shows with America and before the rest of the world.

The channel is available as an A-la-Carte channel at Rs. 60 per month.

Kevin Vaz, General Manager - English channels, Star India says, “We believe once the channel is launched, India will be privy to the latest seasons of the best American shows on air currently alongside America, changing the viewer experience in India forever. Star India has always focused on innovative strategies to provide entertainment to its viewers and the launch of Star World Premiere HD is an endeavor in this direction.”

The channel will see the launch of new shows including 'Marvels Agents of S.H.I.E.L.D', 'The Michael J. Fox Show', 'The Blacklist', ‘The Goldbergs' and 'Sleepy Hollow' and returning shows, 'Homeland' S3, ‘Castle’ S6, ‘Revenge’ S3, 'White Collar’ S5, 'Modern Family' S5, 'The Simpsons' S25, ‘Glee’ S5 and 'Two & A Half Men' S11 among others.

The English entertainment genre has been one of the biggest gainer since digitisation. With addressability improving, the English channels are now becoming available in more territories than before. Also, with the digitisation of broadcast and cable, bandwidth available for transmitting the channels has improved which has led to better viewing and sound for the audience. Lastly, digitisation has given these channels better placement making them easily accessible to the audiences. The trend of providing English sub-titles has also increased the acceptability of the content among a wider base.

With the addition of this channel, Star India has a total of 6 channel in its English cluster including Star World, FX, Fox Crime, Star Movies, Star Movies Action.

Source: Business-standard.com

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