Unparalleled in sports broadcasting in India, Star India is all set to reimagine the broadcast of the VIVO Indian Premier League 2018 by making India’s greatest sporting spectacle a never before experience for cricket fans across the country. For the first time ever, Star India will broadcast live matches of the league in 6 languages - Hindi, English, Tamil, Telugu, Kannada, and Bengali. The VIVO IPL will also be beamed LIVE in these 6 languages on Hotstar.
With fans at the heart of the experience and to leverage the power of localisation, Star India has announced Jalsha Movies as the destination for the Bengali language broadcast of VIVO IPL 2018. Star India celebrates this announcement by launching a TVC featuring Bangla superstar and a big VIVO IPL fan, Prosenjit Chatterjee.
The film opens with Prosenjit in his living room, looking for something. As he strolls about, he excitedly starts talking about possible match scenarios. As the film progresses, the viewer realizes that it’s his TV remote that Prosenjit is looking for, following which he reveals that VIVO IPL 2018 will be more special this year as the Bengali cricket fans will get to catch the Best vs Best action in their mother tongue, Bangla! The driving thought behind the initiative is that the pride of watching your favorite sporting spectacle in your own language is an experience like never before.
Mr. Prosenjit Chatterjee, while commenting on his association said, “I’ve always been a cricket enthusiast and VIVO IPL has been one of the tournaments I look forward to every year. I’m excited about my association with Star India for VIVO IPL 2018 and looking forward to enjoying the best of cricketing action in my mother tongue.”
West Bengal is a unique market with high affinity to language content and very distinctive viewing habits. Star India’s strong presence in the state has helped the broadcaster understand the pulse of the Bangla cricketing fans. The film with Mr Prosenjit Chatterjee is an extension of Star India’s belief to give the Bangla sports fan more personalised content and further enhance the universal appeal of VIVO IPL by reaching out to their viewers in their own language.
The 11th edition of VIVO IPL starts on Saturday, April 07, 2018 with defending champions Mumbai Indians taking on Chennai Super Kings.
YouTube Link: https://www.youtube.com/watch?v=0RWVDxONkpw&feature=youtu.be
