Mumbai, 23rd June, 2015: In the words of legendary playwright William Congreve, “Hell hath no fury like a woman scorned”. This June, Star Movies brings to you a chance to witness what drove a powerful fairy to become a vengeful villain with the television premiere of ‘Maleficent’ on 28th June at 1pm and 9pm!
Directed by Robert Stromberg, this dark fantasy film starring one of Hollywood’s best actresses, Angelina Jolie, takes inspiration from the 1959 animated classic, Sleeping Beauty and narrates the story from the perspective of the glowering villainess, Maleficent. After being betrayed in love, the once kind fairy is driven to exact revenge from her perpetrator by cursing the infant princess to fall into a death-like sleep by pricking her finger on the spindle of a spinning wheel on her sixteenth birthday, with the elusive ‘kiss of true love’ as the only way to lift the curse. However, over the years, Maleficent becomes the innocent princess’ fairy godmother and later the hero as her strong motherly love for Aurora breaks the curse that she herself had cast.
Star Movies has always believed in weaving the magic of its movies beyond the television screen. The marketing campaign for the TV premiere will ask its followers on twitter to save the princess from falling for Maleficent’s spell. The princess is on her way to the dungeon where the curse will fall upon her, and as the Star Movies follower you can stop her, save her. But Maleficent has blocked your way with different spells. Break the spells on your way to the castle and help save #MaleficentOnStarMovies.
Each broken spell will unlock exciting gifts, making the journey truly astounding. This message will be further amplified through branding across PVR theatres and in Jet Aircrafts.
So don’t forget to experience this iconic tale like it’s never been told before on 28th June at 1pm and 9pm only on Star Movies!