Press Release

Star Plus and Colors remain stable; Zee TV widens gap with Sony India’s No.1 Hindi general entertainment channel Star Plus has maintained the status quo in the 30th week of TAM 2011.

27 July 2011

Star Plus and Colors remain stable; Zee TV widens gap with Sony

Sony Entertainment Television inching closer to the 200 mark in the week 30 of TAM 2011.

The TAM television viewership data is out for week 30 and it has brought a big relief for Zee TV which has added 35 GRPs over the last week and increased the margin with Sony. The channel has recovered its losses in last 3 weeks.

India’s No.1 Hindi general entertainment channel Star Plushas maintained the status quo in the 30thweek of TAM 2011. It has garnered 316 GRPs this week (last week 320).

The second most watched Hindi GEC Colorshas also been stable in this week and recorded 267 GRPs (last week 271).

After losing the big chunk of viewership for 3 weeks, the No.3 Hindi GEC Zee TVhas bounced back and recovered all the losses. Not only this, the channel has distanced itself from Sony with a significant margin. The channel has recorded 220 GRPs this week (last week 185).

Sony Entertainment Televisionhas been consistently growing over past few weeks and the channel is now inching closer to 200 GRPs. This week Sony has recorded 193 GRPs (last week 182).

SABTVhas not been able to retain its viewers this week and recorded 124 GRPs (last week 133).

Imagine TVhas recorded 66 GRPs in week 30 (last week 65).

Star Oneas garnered 36 GRPs (last week 37) andSahara Onehas recorded 33 GRPs (last week 31).

Source: Best Media Info

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