Press Release

Star Plus continued to be in the top slot

25 August 2013

Channels continue to battle it out. Sony TV managed to regain its No. 4 position this week. Past two weeks, the channel slipped to No.6 and No. 5 slots, but it made a comeback. And now, it's pinning its hopes on the new season of Amitabh Bachchan's Kaun Banega Crorepati, which launches next month.

Meanwhile, Star Plus continued to be in the top slot, but it saw a drop in its GVT (Gross Viewership In Thousands) as did Zee, while Colors witnessed a jump. 

ChannelThis weekLast week

Star Plus 4,89,692 5,05,715

Colors 4,56,414 4,37,766

Zee TV 4,15,506 4,24,270

Sony TV 3,49,377 3,00,573

Life OK 3,03,478 3,15,728

Sab TV 2,93,433 2,98,326

Sahara One 34,398 32,326 

Top 10 Fiction ShowsRankSerialChannelTVT

1 Diya aur Baati Hum Star Plus 11,166

2 Qubool Hai Zee TV 7,435

3 Yeh Rishta Kya Kehlaata Hai Star Plus 7,284

4 Tarak Mehta Ka Ooltah Chashmah SAB TV 7,070

5 Pyaar Ka Dard Hai Star Plus 6,503

6 Balika Vadhu Colors 6,276

7 Jodha Akbar Zee TV 6,011

8 Saath Nibhaana Saathiya Star Plus 5,949

9 CID Sony TV 5,210

10 Pavitra Rishta Zee TV 4,959 

Non-fiction ShowsRankShowsChannelTVT

1 Comedy Nights With Kapil Colors 6,847

2 DID Super Moms Zee TV 5,695

3 Jhalak Dikhhla Jaa Colors 5,436

4 Indian Idol Junior Sony TV 4,404

5 Junior MasterChef Star Plus 4,277

6 Comedy Circus Sony TV 2,482

7 Connected Hum Tum Zee TV 1,510

8 Waah Waah Kya Baat Hai SAB TV 1,453

Show me everything from anytime

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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