Press Release

STAR Plus’ new show Sajda takes up a social cause

22 February 2012

Sajda: Tere Pyar Mein to address evils of drug abuse amongst the teenagers in the storyline

STAR Plus’ yet another show will be playing an important part to “educate” the masses.

Sajda: Tere Pyar Mein the recently launched show has adopted drug abuse in its story line to project its evils and fears to audiences in a relatable manner.

Interestingly, this move comes only a week after its launch on February 14 this year. “We have always believed in giving back to society and as a responsible broadcaster, Star Plus is committed to not only entertain, but also positively influence viewers’ lives,” says the channel’s spokesperson.

This show is one of the many that, in the recent past, have begun roping in social elements into their storylines. The current track of Sajda: Tere Pyar Mein revolves around a few college-going students, who are approached by a drug peddler (Shaleen Bhanot). The episodes will further show some young victims falling prey to drugs and eventually living miserable lives. “Not just that, it is also the efforts and helplessness to procure drugs on a regular basis that affect the family and make addicts steal, borrow or use illegal means to get money,” adds a channel representative.

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Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

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