Press Release

Star Plus retains social focus with Lakhon Mein Ek in Satyamev Jayate slot

5 August 2012

Star Plus replacesSatyamev JayatewithLakhon Mein Ek, another series that focuses on socia issues. The show, which went on air at 11 am on 5 August, features stories of real people who have made a difference to society. Produced by Big Synegy, it is hosted by Pooja Gor of the serialPratigyaaired on Star Plus. Uday Shankar, chief executive officer, Star India, said, “Satyamev Jayatereinforced what we knew about our viewers. They have an appetite for compelling stories that are built around the communities that we live in and that have a material impact on the kind of country we want to build and live in.Lakhon Mein Ekis consistent with that philosophy. The show itself is part of Star's efforts to use TV's reach and power to shape society's outlook and mindset by making examples out of individuals who influence change.” Speaking toCampaign India, Nachiket Pantvaidya, head, Star Plus, said, “We felt we had made a beginning withSatyamev Jayateby getting into a zone where we were addressing issues that were affecting society at large.Lakhon Mein Ekis the next step in that effort where we are celebrating heroes. These are stories of people who have done some extraordinary work. The idea was to celebrate the fact that people have overcome adversities and have impacted many people's lives.”   The channel has not decided on the number of episodes forLakhon Mein Ekyet. Pantvaidya informed that 26 stories were ready to be told through the series. Each episode features the story of one person.

Source: Campaign India?

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