Today, many of us still recall the groups 'Deewane', 'Parwane' and 'Mastane' on Zee TV's popular music show - Antakshari. There was a time when singing reality shows were considered as a sure shot success on Indian television.
Today, many of us still recall the groups 'Deewane', 'Parwane' and 'Mastane' on Zee TV's popular music show - Antakshari. There was a time when singing reality shows were considered as a sure shot success on Indian television.
Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”
Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."
Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”