Press Release

Star Pravah presents ‘Chaitra Chahul 2015: Navya Natyanchi Navi Gudhi’

13 March 2015

Biggest celebration of Marathi New Year

Mumbai, 13th March, 2015: Gudhi Padva, which is one of the three and a half auspicious days for Maharashtrians, marks the beginning of their New Year. This festival is an integral part of Marathi culture. On this special occasion, Star Pravah has specially brought for its viewers, a celebration which will boost their festive spirit.

‘Chaitra Chahul 2015: Navya Natyanchi Navi Gudhi’ will put a super-duper spectacle by showcasing the glorious Marathi culture, for its viewers. The exclusive telecast of this show will be on Gudhi Padva Day i.e. 21st March at 8 pm on Star Pravah. Chaitra Chahul 2015 is a show conceived on the core thought of ‘Sanskruti Sobat Pragati,’ which every Marathi family will be proud to witness. Maharashtrians celebrate Gudhi Padva by hoisting a Gudhi outside their house to welcome the New Year. As the whole Maharashtra celebrates, Star Pravah will celebrate the evening of New Year day that will ignite Marathi pride and honor. Chaitra Chahul will take every Maharashtrian down the memory lane exploring his roots and values, underlining what they signify in today’s times. It will be the biggest entertainment show saluting Marathi customs, rituals, traditions, attire, jewellery and music as they all amalgamate on one platform.

While this is the maiden year of Chaitra Chahul, the hallmark of this event will be Pravah Ratna awards. Star Pravah will honor senior and rising stars in the Marathi space by felicitating them with ‘Pravah Ratna Puraskar’ for their noteworthy contribution in the fields of Theatre, Cinema, Journalism, Social Work, Television and Public Service. Star Pravah believes that this venerable initiative will inspire and motivate people to excel in their respective spheres in the society.

Mr. Ravikant Sabnavis, General Manager, Star Pravah said “On Gudhi Padva day, Star Pravah is proud to present Chaitra Chahul 2015, an evening full of fun and entertainment for the entire family. We wish to celebrate this Gudhi Padva with our viewers, where our characters will entertain them and aim to become a part of every Marathi household. We are also delighted to have in our midst, some of the best talent in Marathi film and television industry and felicitate them with the Pravah Ratna awards, for their contribution to the industry. Star Pravah takes this opportunity to wish all its viewers a very happy Gudhi Padva”

Over the years many artists from Marathi cinema and television industry have made remarkable contributions to protect, preserve and enhance Marathi culture. Hosting this very talent on Chaitra Chahul platform can be termed as path breaking success for Star Pravah. The entire family of Star Pravah, including the characters and team, are really proud and excited to present the celebration of ‘Marathiness’. Similarly, every Maharashtrian will feel honored and proud to witness this superlative event of Chaitra Chahul on Star Pravah.

Tune in to watch ‘Chaitra Chahul 2015: Navya Natyanchi Navi Gudhi’ along with your family on March 21st, 8 pm

Show me everything from anytime

Star Plus' rejigged programming pays off

Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."

The tussle over live cricket scores

Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."

Saif Ali Khan’s 'Bullett Raja' set for World TV Premiere on Star Gold

Hemal Jhaveri, Channel Head, Star Gold said, “We have always focused on showcasing a mix of all genres to our viewers with entertaining content; and have always received a phenomenal response for our premieres from the viewers. Besides a great star cast, Bullett Raja isone of the few critically acclaimed commercial entertainers of 2013. With this premiere, Star Gold once again reiterates its promise of bringing the latest and biggest Bollywood premieres on TV”

Imagine more
Id: 5964