Press Release

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

7 January 2014

?Hero Hockey India League's official broadcaster, Star Sports on Thursday shot an ad-campaign featuring Delhi Wave Riders' star players Sardar Singh and Rupinder Pal Singh playing at Jantar Mantar.

Star Sports will shoot the marketing campaign across all six cities with star players of every HIL team showcasing their skills with the most iconic location of the city/region in the backdrop, to build team affinity and local pride.

Besides the Delhi Wave Riders, the plan is also to shoot Dabur Mumbai Magicians team playing in a Mumbai local train; Ranchi Rhinos at Dassan Falls, Jharkhand, Kalinga Lancers' at a beach in Odisha, Uttar Pradesh Wizards' in the lanes of Varanasi and Jaypee Punjab Riders in Amritsar with the Golden Temple as the back drop.

HIL, which starts from January 25, will see world's best hockey players playing in diverse cities across the country.

Speaking on the occasion, Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades.

"The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

Source: Articles.timesofindia.indiatimes.com

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