Press Release

Star tells journey of ‘Satyamev Jayate’ this Independence Day

12 August 2012

As India prepares to celebrate its 65th year of independence, Star Plus is bringing to your homes a special episode of Satyamev Jayate to show how one TV series encouraged the society to question its mindset, free our minds of greed and open our eyes to apathy.

Aamir Khan will return to anchor the episode, which details the story of Satyamev Jayate and records accounts of how a television series whipped up winds of change over the course of 13 weeks.

“Satyamev Jayate was all about compelling stories that raised the bar for television programming and creating an experience for our viewers,” Uday Shankar, CEO of STAR India. “Such content is consistent with the philosophy of our network — entertainment that’s also food for thought. A steady stream of forward-looking content on Star is going a long way in making TV as a powerful medium that enables change.”

“We will continue to unwaveringly focus on delivering programming that matches people’s expectations from us,” he said.

‘Satyamev Jayate ka Safar’ will trace the journey of the 13 episodes, the impact it has had and revisit progress on each of the issues.

As was the case with Satyamev Jayate, this unique episode will be telecast on Wed. 15th August at 11 a.m. on Star Plus, Star Pravah, Star World, Star Jalsha and Doordarshan and on Star Vijay, Asianet and ETV on 19th August.

Aamir Khan will share heartwarming stories of change from all over the country. He will share India’s response to the various questions posed at the end of each episode with viewers as well as give details of all the donations collected for the various NGOs.

Satyamev Jayate generated an unprecedented 1 billion impressions online. The show received a staggering 1.4 crore responses from people, not only in India, but from all over the world through SMS, social media, the show’s website, emails, letters and  IVR. In addition, it received more than Rs. 8 crore in donations! Indeed, the show has been a catalyst of change, touching everyone from the common man to the Government machinery.

Source: Best Media Info?

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