?The News Corp owned Star TV UK has got all its channels onto Sky Digital’s on demand service and has become the first Asian broadcaster to do so. With this, Star’s programmes will be available ‘on demand’ to Sky customers at no additional cost.
More than 3.4 million homes have their set top boxes connected to the broadband to enjoy this catch up service.
Four channels are available in the Star TV pack- Star Plus, Star Gold, Life Ok and Star Jalsha.
Source: Indiantelevision.com
With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different.
Gaurav Bannerjee, Head, Star Plus explains, “While it is true that the increase in ratings is a result of extendng the weekday strategy to Saturday, I also believe it is because of the stickiness of our content. Our weekday prime time has 11 shows out of which almost 5 to 6 are in the top ten every week. So our content, which we have worked very hard to suit the contemporary Indian woman across geographies, has found a hook with our audience."
Ajit Mohan, Head, New Media, Star India said, “Digital should be an incremental leap in the way people consume sports. But if you look at the current crop of digital sports service companies, it has been a huge regressive step backwards, because essentially you’re trying to describe a match through text commentary."
