Press Release

Star World Premiere HD launches 2nd season of ‘MasterChef Junior US’

12 November 2014

 ?Star World Premiere HD is launching the second season of the culinary competition ‘MasterChef Junior US’ in India.

The show will premiere on 15 November, airing at 9 pm on Saturday. It will showcase 16 kids churning out mouth-watering dishes with perfection, competing in the MasterChef Junior kitchen.
It will feature kids in the age group of eight to 13 years, who cook like professional chefs. These kids will showcase their culinary abilities and passion for food through a series of challenges.
Host and award-winning chef Gordon Ramsay will be joined by restaurateur and wine expert Joe Bastianich and acclaimed chef Graham Elliot on the judging panel.
The junior chefs will face challenges including a mystery box, a three-legged race and the fan-favourite restaurant takeover, to win a grand prize of $100,000.Source: Televisionpost.com
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Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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