Press Release

Star World Premiere HD launches in India with Tata Sky

23 September 2013

Missing the latest episode of ‘Castle’ or ‘Suits’? Waiting to download the latest season of ‘Revenge’ on the weekend or awaiting new shows running in the US?

Tata Sky, the leading Direct-to-home service provider in the country, today announced the addition of the much awaited Star World Premiere HD to its channel offerings. The High Definition (HD) channel enables viewers to enjoy world class entertainment in real time for tech savvy English audiences in the country.

Typically English Entertainment channels air shows about 6 to 11 months after the show has been aired in the US. To keep up with the pace of these shows, avid viewers download shows off the net and watch it on the laptop or PC. With Star World Premiere HD Channel, shows will be aired in India soon after the episode is aired in the US. Starting 24th September, Tata Sky will be the only DTH provider with an option to view the new English entertainment channel.

With the growing affluent population in country, the demand for popular English content on Television is on the rise. With Tata Sky, subscribers can now watch original content every day along with an array of new programs and latest seasons of all shows. This will be a long awaited treat for fans of global English entertainment. Star World Premier HD will be available as an A-la-Carte channel at a nominal amount of Rs. 60/- per month.

To subscribe for Star World Premiere HD, SMS SWPR to 56633, call the helpline or log on to www.tatasky.com

Source: Afaqs.com

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Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

Media Statement

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