Press Release

Star World Premiere HD to air MasterChef Junior US season three

9 January 2015

 Star World Premiere HD is bringing the third season of the popular cooking reality show Masterchef Junior US to India, starting 10 January.

Nurturing culinary prodigies, the show will aim at selecting young kids and honing their kitchen aptitude from a young age. The series will see children in the 8-13 age group who will showcase their culinary abilities and passion for food through a series of challenges.
The show will air at 9 pm every Saturday.
On the judging panel will be host and award-winning chef Gordon Ramsay, restaurateur and wine expert Joe Bastianich and acclaimed chef Graham Elliot.
The jury will mentor and coach the contestants and teach them the tricks of the trade along the way. The junior chefs will face challenges including a mystery box, a three-legged race and the fan-favourite restaurant takeover, until one talented kid is named America’s newest MasterChef Junior.
Source: Televisionpost.com
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Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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