Press Release

Starsports.com ties up with McLaren for Indian GP

24 October 2013

?Starsports.com has entered into a partnership with Formula 1 team McLaren for the upcoming Indian Grand Prix (October 25-27).

As a part of this, the McLaren cars of 2009 World Champion Jenson Button and Sergio Perez will carry starsports.com logos on their rear wings, the first time an Indian digital brand will be a part of F1 livery.

"We are delighted to work closely with McLaren. We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up," ESPN Software India Pvt. Ltd. chief operating officer Vijay Rajput said.

Source: ibnlive.in.com 

Show me everything from anytime

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Imagine more
Id: 6793