It takes more than mere mortals to showcase the God of Thunder on the small screen. No wonder then that it’s Star Movies, the leading English movie channel of the country who’s introducing Thor: The Dark World on 19th October, 2014.
It takes more than mere mortals to showcase the God of Thunder on the small screen. No wonder then that it’s Star Movies, the leading English movie channel of the country who’s introducing Thor: The Dark World on 19th October, 2014.
Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”
Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."
Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”