Press Release

[v] Spot cafe & Bar Karaoke Night

4 July 2011

In a first of its kind initiative, Star-India’s biggest TV Network extends theChannel [v] brand from the broadcast and digital space to an on-ground experience by introducing [v] Spot Café + Bar in India. The new exciting hangout space will present the opportunity to actually experience the brand and interact with it by focussing on the overall engagement, entertainment and experience that the viewers enjoy. The first [v] Spot Café + Bar was launched in New Delhi on 28th May 2011.

[v] Spot Café + Bar had the capital singing on its First Karaoke Night with VJ Andy on 29th June, 2011. From Pop to Hip Hop the crowd belted out numbers with hint of Andy'd fun and the unparalleled skills of the microphonics!!!!!

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Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

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