May 31st , 2018 : Vivo IPL continues to enthrall fans with record numbers on both viewership and engagement across screens. The data provided below is for the first 59 matches- excluding the finale. Finale viewership will come in next week on Jun 7 (for BARC reporting week no 22)
TV Viewership Trend: A 7-week perspective (not including Finale)
Television viewership shows strong growth as measured across audiences – Urban + Rural at 14% and Urban audiences demonstrating enhanced viewership growth at 25%.
In the elusive, hard to reach affluent urban male audiences, the Tournament to date, excluding finale is delivering a whopping 31% growth v/s year ago.
|
BARC (In-Home) |
U+R 2+ |
Urban 2+ |
M15+AB Urban |
|
Total average Impressions (millions) Match 1-59 |
1381 |
824 |
269 |
|
Growth % |
14% |
25% |
31% |
Total Audience Viewership: First 7 weeks (not including Finale)
Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 7 was 41%* higher than the comparable number of matches last year. Within this, TV urban viewership is 824 million impressions, +25% growth v/s year ago and Digital viewership at 132 million impressions is 3.8X of last year.
Data Sources: * Total Viewership impressions including Urban 2+ (All India) BARC week 15-21 viewership impressions for Star network channels, OOH
**TV IPL bouquet viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics.
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