Just a few hours after its deal to buy out MAA TV, STAR India Chief Executive Officer (CEO) Uday Shankar talked to Business Standard's Surajeet Das Gupta to explain the rationale behind the deal
Just a few hours after its deal to buy out MAA TV, STAR India Chief Executive Officer (CEO) Uday Shankar talked to Business Standard's Surajeet Das Gupta to explain the rationale behind the deal
Channel V head, Prem Kamath exulted: "It's a no-holds-barred finale to a rollercoaster fourth edition of the IndiaFest. The Channel V Nokia IndiaFest is no longer just a college fest but the one-stop coming-together of a generation every year."
Sanjay Gupta, COO, STAR India said, “We are looking at consumption on devices beyond TV in a big way. Therefore, we are looking to engage with consumers in a very meaningful way.” He was referring to Star Sports’ association with Vodafone to promote a digital sports marketing initiative, called ‘Vodafone Sports Portal’.
Star Plus emerges as the leader in every slot in weekday primetime barring 8 PM with six shows in the top 10 list in Week 6 of TAM 2014