Press Release

What are you doing to get ready for the biggest Hollywood event of the year – ‘The Oscars’?

16 February 2015

23rd February live 5:30 am on Star Movies

Oscars on Star Movies in 2015 is your ticket to watch the Oscars 2016 in L.A.

16th February 2015, Mumbai : Golden opportunities seldom knock on your door, so when they do, make sure you are wide awake and watching. On February 23, starting 5:30 AM witness all the glitz and glamour on the biggest stage of Hollywood – The Oscars.

Watch the awards live on Star Movies and you could be on your way to the Oscars 2016 in Los Angeles. Now for a chance as big as this, something as trivial as a ‘Monday’ shouldn’t be a problem.

Just in case Monday looms large as a threat to your destiny, tackle it before it brings you down. Strain those creative juices and come out with an excuse that your boss can’t say no to. Want some help? Star Movies is always ready to help out its viewers and movie lovers in the time of need.

It all started on-air with Star Movies tutoring viewers on the best excuses they could make for the Oscar day, to stay home and watch the Oscars live to beat the Monday blues. Some classics like Aunt Sick, Conjunctivitis, Neck Pain, Fainting and many more creative ideas were shared on-air. The movement has gained popularity online where Star Movies urged its followers to submit their excuses with #AwardWinningExcuses.

Fans across the country started sending their responses with their excuse to skip work and watch the Awards live. The message was further amplified through branding across Jet aircrafts, Gold’s Gyms outlets & PVR Cinemas.

All this effort leads up to one thing – Watch the Oscars Live on Star Movies – for an exclusive chance to watch it live in LA in 2016.

So put your best excuse forward and get ready to catch the biggest Hollywood event of the year with your friends and family.

The Oscars live exclusively on Star Movies at 5:30 am and repeat 8:30 pm on February 23.

Show me everything from anytime

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Imagine more
Id: 6487