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Uday Shankar, CEO, Star India said, “For us, this is not just about being the country’s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India’s youth.”

The ISL was a resounding success

It was a year in which football went through novel experiences, not all of them positive. There was much that shone but nothing caught our eye like the four elements referenced above.

ISL breathes new life into Indian football

The success of the ISL, at least in the number of eyeballs grabbed, means that money is being pumped into Indian football, the investor confidence is on the rise and more importantly, it has given the players a platform.

Entertaining Everyone

Sanjay Gupta, COO, Star India said, "The launch of so many channels with niche content proves broadcasters are ready to experiment with content, riding on the back of digitisation, as it has become easier now to take your channel to audiences in India."

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