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“Govt needs to look at broadcast as an important sector”: Uday Shankar

Star India’s Uday Shankar who is now the President of Indian Broadcasting Foundation (IBF) said, “When you are heading an organisation like IBF, there are three things that we all need to look at. First and foremost is digitisation. It is the most fundamental thing that the industry requires and so we need to ensure that we engage with government and put the digitisation road map back on track.”

Guts, glory and glamour

Cutting-edge coverage from Star Sports saw hitherto low-profile sports such as kabaddi, football and hockey challenging cricket for prime-time attention.

GEC Watch: Weekday programming dominates Week 42

Star Plus leads weekday programming with 4 shows in top 10 followed by Zee TV with three shows, Colors with two shows and SAB TV with one show.

Hero ISL is most watched tournament on TV after IPL

Star India COO Sanjay Gupta says: "These numbers (for football and kabaddi) indicate that there is a hunger for good quality sports. This is the first time football has been mounted on such a large scale and we have had some good quality games. This, coupled with the reach of the Star Network and our decision to air the tournament across eight channels and the marketing initiatives, has led to interest in the League (ISL), which reflects in the reach numbers. It shows that given the right platfo

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