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Uday Shankar, co-creator of the show and CEO of Star India said, “Satyamev Jayate has done what it does best - initiate a debate and inspire people to aspire for the better. The overwhelming response shows the thirst for change and that change is possible.”
Star India president sports Nitin Kukreja said, "Over the past year, we have invested in sports like kabaddi, hockey, badminton and football, apart from cricket.
Gaurav Banerjee, General Manager, STAR Plus said, “Our viewers are always interested in which films have been the most popular and who are the stars who have the biggest draw. We are happy to have partnered with Box Office India magazine to come up with the first ever STAR Box Office India Awards. These awards are the first to be primarily based on Box Office Collections. In essence it’s really people’s votes in the form of their hard earned money which sets the box office register ticking. The first Star Box Office India awards will have the most iconic Bollywood names on stage and provide for a perfect Diwali celebration for all Star Plus viewers.”