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Uday Shankar, CEO of Star India said , "This new initiative is aimed at empowering consumers with greater choice, and platforms with the ability to customise their offerings as per the needs of their viewers."
Star India’s Uday Shankar who is now the President of Indian Broadcasting Foundation (IBF) said, “When you are heading an organisation like IBF, there are three things that we all need to look at. First and foremost is digitisation. It is the most fundamental thing that the industry requires and so we need to ensure that we engage with government and put the digitisation road map back on track.”