Telling the world

The #MaukaMauka campaign, its spoofs and response videos are adding the fun quotient to World Cup 2015

HotStar: This is a relatively new app by Star India. It's completely free to use and you can use it to stream movies, TV shows as well as sports events to your phone/tablet.

@StarSportsIndia continued to ride high on #MaukaMauka, with the campaign entering its fourth week. Like previous weeks, there was the lead up video for the upcoming game as well as a follow up revealed at the end of the game. This time around, Star Sports asked users to Tweet to them with the hashtag #MaukaMauka to reveal the ad on Twitter before it got revealed on TV.