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Guts, glory and glamour

Cutting-edge coverage from Star Sports saw hitherto low-profile sports such as kabaddi, football and hockey challenging cricket for prime-time attention.

GEC Watch: Weekday programming dominates Week 42

Star Plus leads weekday programming with 4 shows in top 10 followed by Zee TV with three shows, Colors with two shows and SAB TV with one show.

Hero ISL is most watched tournament on TV after IPL

Star India COO Sanjay Gupta says: "These numbers (for football and kabaddi) indicate that there is a hunger for good quality sports. This is the first time football has been mounted on such a large scale and we have had some good quality games. This, coupled with the reach of the Star Network and our decision to air the tournament across eight channels and the marketing initiatives, has led to interest in the League (ISL), which reflects in the reach numbers. It shows that given the right platfo

Star’s youth-turn

Star Plus general manager Gaurav Banerjee said, “The times are changing, but even today the role of a family, especially the relationship between a saas and a bahu is an integral part of our society."

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