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The jury is still out on whether the Indian Super League (ISL) can wake the world’s second most populous nation from its football slumber but the first week of the eight-team competition has at least made people sit up and take notice.
The channel’s general manager Gaurav Banerjee adds, “The series will re-define how television is made in this country considering its visual appeal and the way it will be presented.”
The third season of Satyamev Jayate, which is inspiring people to believe that change is indeed possible, received a tremendous response for the first episode of this season.
Apart from title sponsor Hero MotoCorp, ISL has managed to rope in Maruti Suzuki as the associate sponsor, Puma as the official ball sponsor, PepsiCo India as the Beverage/Pouring Partner, Amul and Dr. Reddy’s Nise Gel as the official partner and Muthoot as referee’s sponsor.