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Star Sports looking at three-year break-even period from Indian Super League

Star India president Sports Nitin Kukreja said, “There will be an investment phase. I think that it would take three years of investment from everyone. Different stakeholders will achieve break-even at different points of time. If a team builds its brand really well and builds its fan base, then it will break-even faster than the others. At Star, we are equity partners and are looking to break-even in three years or so. ”

Life OK opens ‘Comedy Classes’ on weekdays

Ajit Thakur, EVP & General Manager of Life OK said, “This Diwali Life OK will be the biggest destination for the viewers with 6 new offerings in just 8 weeks. Comedy Classes will see us bringing the sitcom genre back to Indian Television. With the biggest names of the Indian comedy, Krushna, Bharti, Sudesh and Shakeel, the show promises to be one of the most awaited offering for the viewers.”

Star India and Satyamev Jayante say #MumkinHai

Star India CEO Uday Shankar said, “I am particularly proud that SMJ has also become the most powerful platform to inspire individuals and groups and acknowledge the extraordinary contribution that seemingly ordinary people are making to our country. For us at Star India, it has given purpose to why we exist.”

Star Gold celebrates KICK with the biggest marketing campaign

Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign

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