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Star Sports released an aggressive promotional campaign for the league. The much talked-about Pro Kabaddi League launched last week, is being promoted by celebrities all across the country.
"With encouragement given to sports and participation, we will see more victories at international forums, which in return will bring joy and pride to the entire nation."
To reinforce the brand ethos, FX has embarked on a journey to hunt and reach out to the Edge Seekers, in order to excite them and satisfy their thirst for thrill. Overall the brand campaign is experimental and trend-setting akin to its target audience, having been designed to capture interest and intrigue to the premiere FX viewer.
Star India GM English cluster Kevin Vaz said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.