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Nikhil Madhok, SVP marketing and programming strategy says, "The show with issues of today's youth and their desire to challenge stereotypes."
Nikhil Madhok, Sr. VP – Marketing & Programming Strategy at Star, said, “In many ways Nisha and her cousins represent the Star Plus of today – young, energetic, wanting to break the mould and do something new. They respect Dadaji and their elders but don’t always agree with their stereotypical views. The show not only captures the unexplored but extremely interesting dynamic between cousins, but also deals with issues of today’s youth and their desire to challenge stereotypes.”
Intensifying the anticipation around televisions most iconic awards night, The 66th Primetime Emmy Awards, the Star Network, the official broadcast partner for in India has special plans to promote the same. Celebrating the simulcast of the starry gala across its 5 channels i.e. Star World, Star World HD, Star World Premiere HD, Fox Crime and FX, the network has a special programming plan in place wherein a marathon run of select 2014 Emmy Nominated shows will go on air on Star World, as a precursor.
Emerging a clear winner in the viewership race on Thursday, Star India Network’s English GEC cluster i.e Star World, FX and Fox Crime seized a 72% relative share in the category.