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Star Movies’ marketing campaign to promote ‘The Wolverine’ premiere on Independence Day

Star India GM English cluster Kevin Vaz said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

Star Movies to Premiere The Wolverine on Independence Day

On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

On day one, Pro Kabaddi League invited 10 times more viewers than FIFA World Cup

The first day telecast of the Star Pro Kabaddi League attracted a whopping 22 million viewers .

On day one, Pro Kabaddi League a hit with viewers

Uday Shankar, chief executive of STAR India, says, "We are very excited about kabaddi, but these are early days. At STAR, we believe in building content on a long-term basis; our positions and moods don't swing based on day one ratings! We strongly believe in the potential of kabaddi and that is the reason we are working so hard to build it."

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