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GEC Watch: Data released for Zindagi

Star Plus crossed the 700-mn mark again this week and increased its leadership margin by 276 GTVMs from No. 2 GEC Zee TV.

GEC Watch: Yudh on Sony opens at 1.2 TVM

Mahabharat on Star Plus sees a surge in viewership in Week 29 and the show claims No. 2 slot.

STAR Gold to ‘KICK-START’ a pioneering programming event

Hemal Jhaveri, Executive Vice President, Star Gold, said “Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.

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