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Debarpita Banerjee,VP - Marketing and Communication, at National Geographic and Fox International Channels says, "We have revamped our channel primarily because being leaders of both travel and lifestyle and English entertainment, it was necessary to reinvent, so as to grow the category. Also, it gave us the opportunity to align with the global brand Fox Life."
Star India - one of India’s leading broadcast players, is undoubtedly taking a big step forward to enter this segment and leverage the existing opportunity.
Star India CEO Uday Shankar is known for his pro-active role in pushing innovative shows on Star network was able to convince Aamir Khan to do the show that was hugely successful.
The world’s most watched cooking show, MasterChef Australia S6 comes back to Star World this July. Gearing up to play out its culinary magic on television screens yet again, the hit show goes on air from the 28th of July 2014, every Monday to Friday at 9PM. Drawing from the show’s massive Indian fan base, Star World has put in place an impressive line-up of promotional activities to create fireworks around the all new season of the award-winning series.