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Colors holds No. 3 position despite a decline in viewership. Sony and SAB TV also lose eyeballs.
Debarpita Banerjee,VP - Marketing and Communication, at National Geographic and Fox International Channels says, "We have revamped our channel primarily because being leaders of both travel and lifestyle and English entertainment, it was necessary to reinvent, so as to grow the category. Also, it gave us the opportunity to align with the global brand Fox Life."
Star India - one of India’s leading broadcast players, is undoubtedly taking a big step forward to enter this segment and leverage the existing opportunity.
Star India CEO Uday Shankar is known for his pro-active role in pushing innovative shows on Star network was able to convince Aamir Khan to do the show that was hugely successful.