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Star India sports business head Nitin Kukreja told agencies that 90 per cent of the channels air time inventory has been sold off.
Uday Shankar, CEO Star India said, “The issues raised by Satyamev Jayate are of national importance. With this in mind we are delighted to have Mr. Mohanlal on board for Satyamev Jayate this season. His iconic association with the show will help garner greater support for the cause of the show and reach out to a larger audience base across the country.”
Star India Head of Sports Business Nitin Kukreja said: "We have already sold 90 per cent of the available on-air inventory. Big brands like Nokia India, Idea Cellular and United Spirits have come on board as the Joint Presenting Sponsors."
Star India head digital Ajit Mohan says: “Since the launch of starsports.com in June 2013, we have witnessed good traction among sports fans and have become the YouTube of sports in India.”