Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on email@example.com
Gayatri Yadav, Head, marketing and communications, Star India, talks to Campaign India about the second season, the marketing efforts, the brief given to Ogilvy & Mather for the campaign, and more
Star Plus continued to dominate the UK Asian TV ratings with ‘Saathiya’ on top with 119,800 viewers at 19:00 – peaking at 153,500 viewers. Next were ‘Meri Bhabhi’ and ‘Mahabharat’ both with 97,700 viewers. Third was ‘Veera’ with 94,200 viewers.
Hemal Jhaveri, Head, Star Gold and Movies OK, said, "We have consistently received a phenomenal response for the big ticket premieres on our network. For 2014, we have targeted diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewers' content they want to watch, rather than what we want them to watch."