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Star Sports broadcasted Hockey India League signs a long term associate sponsorship deal with YES Bank.
Gaurav Banerjee, General Manager, STAR Plus said, “We are delighted to partner with Ekta once again for Ye Hai Mohabbatein. The concept was brought to us by her almost a year back and the story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will connect wit