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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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Star Plus back to No.1, Zee No.3

Plus is back and this week, Colors has zoomed up to No.2, pushing Zee to the third position.

Star to invest Rs 20,000 crore to expand sports coverage in India

Star Network said in a statement, "Star has made a commitment of more than Rs 20,000 crore into the sports business. The investment is being used to fuel expansion of sports coverage in the country and to build exciting new leagues, including the Indian Super League in football, the Hockey India League and the Indian Badminton League."

Star India rebrands sports bouquet; brings on Dhoni as ‘Believe’ ambassador

Gayatri Yadav, EVP, marketing, Star India, said, “Our aim is to make Star Sports one of the most iconic sports brands in the world. The campaign is based on a core insight that consumers are searching for hero moments in their life. The mission is to bring the fan closer to heroes than ever before. Our aim is to inspire the hero in you."

Star to invest Rs20,000 crore to increase sports coverage in India

STAR India CEO Uday Shankar said: "Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. The new brand is also about showcasing our commitment to other sports."

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