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Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted with the ratings. We are humbled that the maestro’s farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts.”
Afaqs! spoke to Sanjay Gupta, chief operating officer of Star India, to understand the network's new passion for sports.
Sachin Tendulkar may have retired from gracing those 22 yards for 24 years, but he hasn’t retired from the 28-, 32- or 42-inch screens. Sachin is still in full flow on Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 4 and Star Sports HD1 and Star Sports HD2.