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Kevin Vaz, business head, STAR India, says that the show has a strong fan following. Vaz adds, "MasterChef is not just a show about cooking. It is a competitive reality show. It has a certain fan base for each version, be it MasterChef US, MasterChef UK or MasterChef Australia. Plus, the kind of sponsors that have come aboard have a strong association."
Nikhil Madhok, Vice-President – Marketing at Star India said, "The story of Mahabharata has been told and retold several times over. But if you see, the current generation of under twenty-fives, that is, those who had not grown up watching Mahabharat on Sunday mornings, would probably not know about the complexity and enormity of the story. By bringing the story into our lives again, we want the younger generation to learn the saga and the history."
Kevin Vaz, Business Head, Star Jalsha, Jalsha Movies, said, “The acquisition of broadcast rights of CFL and IFA Shield is a strategic step towards ensuring an even more engaging relationship with our viewers. We have always showcased the best, the biggest blockbuster movies for our fans and now we are all geared to broadcast the other most famous passion of Bengalis – football – live in their own language! We are excited to partner with IFA in making CFL a bigger extravaganza and we will bring i